Let’s get you started

Business name, exactly as customers should see it *

Legal / registered company name (if different)

In one sentence — what do you do, and for who?

If you're away, who else can we deal with? Name + number

Full business address + postcode — the one you want shown on Google *

Which towns or areas do you want MORE work from? (up to 5)

If yes — the old address was:

The ONE phone number to show everywhere *

Which way do you LIKE enquiries to come in?

Website address

Who built it, and roughly when?

Where is it hosted / where did you buy the domain (web address)? e.g. GoDaddy, IONOS, 123-Reg

Anything on the site you'd hate to lose?

Anything else (booking system, Checkatrade…) — and who has that login?

If an old web company or a mate "has all that stuff", their name + contact:

Which email address / Google account owns it?

Your top 5 services or products, best money-maker first — add "from £…" prices if you can *

Which ONE do you want more of?

Anything people ask you for that you DON'T do?

Describe your ideal customer in plain words

In your own words — why do customers choose you over the other lot?

Qualifications, accreditations or awards? e.g. Gas Safe, Which? Trusted Trader, City & Guilds

If yes — the names:

A job or story you're proud of, that we could write about

2–3 businesses you keep losing work to, or see everywhere

Anyone you'd HATE to be compared to?

Words or claims you'd NEVER want us to use

What do customers actually CALL what you do? (their words, not trade words)

The @names / page names for the ones you ticked

If "beating a rival" — who?

Anything off-limits? (topics, photos, prices shown online, certain jobs…)

Who gives the yes? Name:

Type your full name to sign *